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International Marketing Management : Text and Cases

	International Marketing Management : Text And Cases by U.C. Mathur
	Price : Rs 550.00
	Your Price : Rs 495.00

International Marketing is closely associated with the business environment of the host country its cultural ethos economic development political system and competitive environment. Companies need to analyse these factors before planning international forays. The book contains profiles of selected countries that enable students to understand their business environment business behaviour and the best methods of doing business there. ISBN : 9780761936404

Pages : 582

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International Marketing Management : Text And Cases

by U.C. Mathur