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Principle of Advertising, 2/e

	Principle Of Advertising, 2/E by Monle Lee & Carla Johnson
	Price : Rs 395.00
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	This edition of the book esamines the environment in the advertising industry following the terrorist attacks on Sept. 11, 2001. as well as market segmentation. target marketing product positioning buyer behaviour legal and political concern, the creative aspects of advertising and much more. ISBN : 8130904748

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