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	Brand Failures (The Truth About The 100 Biggest Branding Mistakes Of All Time) by Matt Haig
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	Brand Failures takes a riveting look at what happens when global giants like McDonals`s and Coca-Cola launch major brands which fail spectacularly and at great cost. Matt Haig reveals what went wrong in every case and provides a valuable checklist of lessons learnt. ISBN : 0749446552

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