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	This book will make you look at the marketplace and see what`s going on...a fascinating account of how people`s needs are beign met, In this lucid and provicative book. Robert Jones has analysed 50 of the world`s biggest ideas and talked to the people behind them. ISBN : 8161975686

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Books by Same Author

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The Big Idea, 2/e
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The Big Idea, 2/E