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  Brands and Branding
 

Brands And Branding

by Rita Clifton & John Simmons

  Price : Rs 395.00
  Your Price : Rs 355.50
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  The definitive book about brands and branding written by some of the leading experts in the field. This authoritative book contains contributions from some of the field`s leading practitioners academics and consultants analysing the nature and benefits of brands particularly in terms of their sustainabld business value and their wider social advantages. ISBN : 186197664X
 


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