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The Advertised Mind
by Erick Du Plessis
Price :
Rs
350.00
Your Price :
Rs
315.00
10
In the Book, the author draws on the very latest research into workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. he uses this research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement & predisposing consumers to buy the brand that is being advertised. ISBN : 0749445319
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