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This book provides a complete, state-of-the-art overview of the newest media technologies and how they can be used in marketing communications. It offers crucial insights into the use of cutting-edge techniques including 3-D advertising, mobile advertising, advergames, interactivity, and netvertising images, as well as more familiar Internet advertising formats such as banner ads and pop-ups. Important topics as how to select online affiliates and how to assess the effectiveness of new media advertising and compare it with traditional formats are discussed.
With contributions from professionals with high expertise in their specified fields, this text offers up-to-date information and thought-provoking ideas on emerging technology and how it can be used effectively for advertising and promotion in the future.
This is a book that provides essential information for any organization that wants to maintain an effective advertising programme as well as for experts and students in the fields of advertising and mass communication.ISBN : 812032739X
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Pages : 392
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