Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Commerce

	Services Marketing And Management by Dr. B. Balaji
	Price : Rs 405.00
	Your Price : Rs 356.40

Concept of service * Service characteristics * Service experctations * The service product * Service location * Pricing for services * Promoting services * The service process * Physical evidnce * People and services * Internal versus external marketing * Services desing * Services demand and supply * The service delivery * Sevcice quality * Service performance and measurement * Services MIX SCENARIO * Customer management and service guarantees * Customer retention and relationship marketing * Service liadership * Service profitability and productivity * International marketing o services * Case studies studies * Appendixes * ISBN : 8121921619

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books of Similar Interest

12%

The Entrepreneur`s Guide... Cash Flow Credit & Collection : Over 100 Proven Techniques For Protecting & Strengthening Your Balance Sheet
by Basil P. Marvoitis

20%

Indian Transport Towards the Millennium Performance Analysis and Policy
by R. Ramanathan

Professional Food And Beverage Service Management
by Verghese

Financial accounting B.Com 1st Semester KU MD
by S.P. Jain , K.L. Narang

Auditing Principal & Practice ( Orissa), 1st Edition
by Pradeep Kumar, Sachdev, Baldev

Support

Phone : +91-9266663909

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

Services Marketing And Management

by Dr. B. Balaji