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Modern Marketing(Principles And Practices )
by R.S.N. Pillai & Bagavthi
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585.00
Your Price :
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514.80
12
Market and Marketing * Modern Marketing concept * Marketing Sustem Marketing function * Buying Assembling and Selling * Transportation * Storage and Warehouses * Standardisation and Grading * Marketing Finance * Marketing Risk * Marketing Infoormation and Reaearch * Marketing Management * Marketing Startegy & Planning * Product * Pricing * Branching and Packaging * Promotional Programme Sales Promotion* Advertising * Personal Selling * Seles Organisation * Sales forcast Management * Remuneration to Salemen * Consumer Behaviour * Consumerisn * Law Relating to /sale of Goods * channels of Distribution * Channels of Distriblution - II * Marketing of Consumer Goods * Marketing of Industrial Goods * Marketing of Securities Marketing of Agricultural Goods Regulalted Markets * Organised Markets * Cooperative Marketing * International Marketing * Marketing & Society * ISBN : 8121916976
Pages : 611
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