My Account
View Cart
Log-out
0
17 years of Excellence
SUBJECTS
ADV. SEARCH
Home
>
Subjects
>
Management
Planning For Power Advertising: A User`S Manual For Students And Practitioners
by Anand, Halve
Price :
Rs
395.00
Your Price :
Rs
355.50
10
This book is a step-by-step guide to producing a sound foundation for advertising: one that will serve as the springboard to inspire powerful creative expression. Rich in cases from the evolving Indian context, Planning for Power Advertising offers an understanding of how strategic advertising is created. It takes the reader through cases and analyses of what worked or did not work in the marketplace. Anand Halve involves the reader throughout in exercises with Action Points at the end of most chapters—an approach that brings alive the concepts within, and helps readers discover the theory in practice.
For advertising professionals, this is a manual to create a robust advertising brief. For students of advertising and marketing, Planning for Power Advertising is a simulation exercise from which they will learn how to apply the principles that will help them in their future careers. And for professionals in areas related to advertising—such as media, event management and PR—this book provides an insight into how the strategic underpinning of advertising is built.
Pages : 264
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Pls. enter your postal pincode.
Pls. enter valid Indian Postal Pincode.
Books by Same Author
10%
Software Testing and Quality Assurance
by Rishabh Anand, Tariq Hussain Sheikh, Deepak Gupta
15%
(New) The English Cruise Coursebook 3
by Renu Anand
20%
Encyclopaedic Dictionary Of Physics ( Set Of 5 Vols)
by Anand, S. C. & G. D. Raj
15%
News Channelon ka Jantantra (Hindi)
by Anand Pradhan
20%
Hindu Nationalism in India and the Politics of Fear
by Dibyesh Anand
Books of Similar Interest
20%
DEMYSTIFYING VENTURE CAPITAL
by MOHAMMAD MUSTAFA
25%
Development of Currency System in India
by J.C. Coyajee
15%
Business Studies For Class XII
by C B. Gupta
10%
The New Supervisor
by Elwood N. Chapman and Wil McKnight
15%
Encyclopaedia Of Social Science,
by O.Y. Korchaka
Support
Phone :
+91-9266663909
Email :
support [at] bestbookmart.com
Timing :
10:00 AM to 6:00 PM (Mon-Fri)
Quick Links
View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy
More Links
Our Subjects
Our Publishers
Powered By