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Essentials of Business Communication is one of the fascinating areas of study, practice and research. This book is modest attempt at discussing the kaleidoscopic nature and essential components of business communication. This book has been specially designed for those men and women, who are not expert in the field of communication skills, because there are no suitable teaching material for training them. The book addresses itself to issues concerning honing of both oral and written communication skills. The material provided in this book, is the result of actual classroom experimentation. We increased coverage of the non-writing areas with the addition of a chapter on non-verbal communication and the expansion or oral communication to an additional chapter.
In this book, the fundamentals of the communication process, including its functions and its scope has been covered. The book also elaborates on the channels and networks in a communication process. This book is intended to satisfy the needs of mastering the basics of writing, speaking and listening traits, which enables students to communicate effectively on an interpersonal level. Business correspondence and report writing are major forms of communication in the professional world and have, therefore, been brought together under the covers of a single volume. This book is useful for the students, business manager, professional person, government employees, administrative assistant, club officer, or individual consumer. Abundant teaching and learning aids demonstrate key concepts for effective letter, memos, reports, proposals, and oral communication. When you read this book, you will hardly come across any difficult word. We have tried to keep the language very simple-lucid and racy-so that you are inspired to read on. Communication: An Overview • Communication Process • Communication Channel and Media • Principles of Communication • Barrier to Communication • Planning and Structure of Business Letters Writing • Letters of Enquiry and Quotation • Effective Application Letters • Circular Letters • Sales Letter • Dunning or Collection Letters • Effective Agency Letters • Letters Regarding Adjustments, Complaints, and Their Claims • Bank Correspondence • Import-Export Correspondence • Insurance • Letters Regarding Credit • Social Letters • Goodwill and Badnews Letters • Office Memorandum, Form Messages, Orders and Notices • Non-verbal Communication • Interview, Group Discussions and Meetings • Oral Presentations • Speech • Listening • Tools of Letters Writings • Communication Technology • Business Report Writing • Effective Precis-writing.
ISBN-9788174733337
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