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Successful Branding

by Choudhury, P.K.
  Price : Rs 500.00
  Your Price : Rs 425.00
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  This book deals with the concept of ‘branding’. Some of the topics dealt within this volume are: brand identity, brand management, brand positioning, the power of brand equity and the protection of a brand in a competitive environment. Branding is a very significant aspect of modern business management and plays an important role in the creation of a new product as well as its successful arrival in the market place. *Contents Branding; Brand management; Brand positioning; Brand re-positioning; Creating brands; Company/product branding; Power of brand equity – Brand extension; Power of branding; Enhancing brand image through promotions; Protection of your brand in a competitive environment; Brand management; The Indian experience. 192 pp (2000) 240 × 158mm ISBN-
9788173713613
 


Pages : 192
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