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ABOUT THE BOOK It would be a reiteration to say that the present day Corporate Climate is full of challenges and competitions. However, the ever evolving and dynamic human efficiency powerfully faces the challenges and wins the competitions through the acquisition of technical knowledge of Corporate Communication. The corporate world today is based more on performance than paper and so a corporate personality needs to acquire 1) the risk taking as well as risk managing qualities 2) the power of words as well as that of silence and 3) the art to be a smart speaker as well as the attentive listener. With these and many more innovative ideas, the present book is prepared with humbleness and utter sincerity. We take pleasure in presenting this book with a hope to cater to the need of the students of Corporate Communication as well as that of the new corporate entrants. The major areas covered in this book are: Strategic Communication, Office Politics, Effective Communication, Corporate Fables, Theories and Models in Corporate Communication and a plethora of essential skill-sets to not only survive but also to rise and win in the ever changing Corporate Climate.
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ISBN : 9789353246259
Pages : 196
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