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	Understanding Indian Consumers by Durairaj Maheswaran & Thomas Puliyel
	Price : Rs 599.00
	Your Price : Rs 539.10

	Marketing to India’s diverse and rapidly changing consumers requires constant refreshment of knowledge and skills. To the keen MBA student specializing in marketing as well as its ardent practitioner, this book blends practical insights with theoretical frameworks. ISBN - 9780199479627
	Pages : 304

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Understanding Indian Consumers