My Account
View Cart
Log-out
0
17 years of Excellence
SUBJECTS
ADV. SEARCH
Home
>
Subjects
>
Others
Marketing Research
by Dr. P. Sathyapriya
Price :
Rs
449.00
Your Price :
Rs
381.65
15
The book starts with an introduction about marketing research and the process involved in performing research. It is followed by a discussion on research design and sampling design with the data collection methods and techniques. The data collection is guided with formulation of questionnaire and development of scales. Process of coding and tabulating of the data with testing the reliability and validity of the scales is elaborated in Chapter 7. Once data is ready for analysis, SPSS (Statistical Package for Social Sciences) is introduced for quantitative analysis. Second part of the book from chapters 7 through 11 brings out the application of SPSS for simple statistical methods.
Table of Contents -
Chapter 1 - Marketing Research
Chapter 2 - Marketing Research Process
Chapter 3 - Research Design
Chapter 4 - Sampling Design
Chapter 5 - Data Collection Methods
Chapter 6 - Measurement Scaling
Chapter 7 - Field Work and Data Preparation
Chapter 8 - Introduction to SPSS
Chapter 9 - Basic Data Analysis, Basic Data Analysis
Chapter 10 - Establishing Hypothesis and Testing
Chapter 11 - Determining Association among Variables
Chapter 12 - Determining Dependent Independent Relationship
Chapter 13 - Decision Making Models
Chapter 14 - Data Reduction Techniques
Chapter 15 - Brand Positioning Methods
IndexISBN - 9789351197751
Pages : 264
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Pls. enter your postal pincode.
Pls. enter valid Indian Postal Pincode.
Books of Similar Interest
15%
Engineering Electromagnetic Compatibility: Principles, Measurements, Technologies, and Computer Models 2nd Edition
by W. Prasad Kodali
18%
THE AMSTERDAM CONNECTION
by LEATHER
18%
Ganesa in Medieval Nepal
by Milan Ratna Shakya
15%
Financial Statement and Analysis - Edition 01
by Narasimhan
12%
The Report Report
by DRYSDALE ALASDAIR
Support
Phone :
+91-9266663909
Email :
support [at] bestbookmart.com
Timing :
10:00 AM to 6:00 PM (Mon-Fri)
Quick Links
View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy
More Links
Our Subjects
Our Publishers
Powered By