0
17 years of experience17 years of Excellence
SUBJECTS
ADV. SEARCH
Indian Books on Discounts
  A Dictionary of Marketing (Oxford Quick Reference)
 

A Dictionary Of Marketing (Oxford Quick Reference)

by Doyle, Charles

  Price : Rs 695.00
  Your Price : Rs 625.50
Discount
10
Out of Stock
  A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing.

Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners.ISBN - 9780199590230
 


Pages : 488
Credit Cards
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Books by Same Author
18%
The Memoirs of Sherlock Holmes and Selected Stories
by Sir Arthur Conan Doyle
25%
OM ILLUSTRATED CLASSIC: ADVENTURES OF SHERLOCK HOLMES (ILLUSTRATED ABRIDGED CLASSICS)
by ARTHUR CONAN DOYLE
15%
Innovative Business School Teaching: Engaging the Millennial Generation
by Elaine Doyle, Patrick Buckley and Conor Carroll
10%
COMPLETE ICT FOR CAMB IGCSE REVISION GUI
by DOYLE
10%
Sherlock Holmes 24 Classic Short Stories
by Sir Arthur Connan Doyle
Books of Similar Interest
20%
The Truth of Suffering and the Path of Liberation
by Chogyam Trungpa , Judith L. Lief
20%
The Mistress Of Spices (Paperback)
by Chitra Banerjee Divakaruni
Manual of Ethnobotany, 2nd Revised Edition
by S.K. Jain
7%
War & Peace(notes)
by Tolstory L.
10%
Outlook of the North East India
by Kamal Kumar Datta a€¢ Subhasis Mandal
Best Book Mart
Support

Call Us Phone : +91-9266663909
Email Us Email : support [at] bestbookmart.com
Working Hours Timing : 10:00 AM to 6:00 PM (Mon-Fri)
Powered By
CCAvenue
SSL Protection