0
17 years of experience17 years of Excellence
SUBJECTS
ADV. SEARCH
Indian Books on Discounts
  Tweeting to Power: The Social Media Revolution in American Politics (Oxford Studies in Digital Politics)
 

Tweeting To Power: The Social Media Revolution In American Politics (Oxford Studies In Digital Politics)

by Gainous & Wagner

  Price : Rs 1145.00
  Your Price : Rs 1030.50
Discount
10
Out of Stock
  Online social media are changing the face of politics in the United States. Beginning with a strong theoretical foundation grounded in political, communications and psychology literature, Tweeting to Power examines the effect of online social media on how people come to learn, understand and engage in politics. Gainous and Wagner propose that platforms such as Facebook and Twitter offer the opportunity for a new information flow that is no longer being structured and limited by the popular media. Television and newspapers, which were traditionally the sole or primary gatekeeper, can no longer limit or govern what information is exchanged. By lowering the cost of both supplying the information and obtaining it, social networking applications have recreated how, when and where people are informed.

To establish this premise, Gainous and Wagner analyze multiple datasets, quantitative and qualitative, exploring and measuring the use of social media by voters and citizens as well as the strategies and approaches adopted by politicians and elected officials. They illustrate how these new and growing online communities are new forums for the exchange of information that is governed by relationships formed and maintained outside traditional media. Using empirical measures, they prove both how candidates utilize Twitter to shape the information voters rely upon and how effective this effort was at garnering votes in the 2010 congressional elections. With both theory and data, Gainous and Wagner show how the social media revolution is creating a new paradigm for political communication and shifting the very foundation of the political process.ISBN - 9780199965090
 


Pages : 208
Credit Cards
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Books of Similar Interest
22%
Complete Adventures of Feluda Vol.2
by Ray, Satyajit
10%
Networks: A Very Short Introduction (Very Short Introductions)
by CALDARELLI, GUIDO; CATANZARO, MICHELE
22%
Peppa Pig: Peppa Goes Dancing
by Peppa Pig
18%
Cambridge School Grammar Primary Book 3 Nepal Edition
by Jairaj
20%
Human Embryology With CD 9th Edition 2013
by Inderbir Singh, G P Pal
Best Book Mart
Support

Call Us Phone : +91-9266663909
Email Us Email : support [at] bestbookmart.com
Working Hours Timing : 10:00 AM to 6:00 PM (Mon-Fri)
Powered By
CCAvenue
SSL Protection