0
17 years of experience17 years of Excellence
SUBJECTS
ADV. SEARCH
Indian Books on Discounts
  Hegarty On Advertising Turning Intelligence Into Magic
 

Hegarty On Advertising Turning Intelligence Into Magic

by John Hegarty

  Price : Rs 995.00
  Your Price : Rs 895.50
Discount
10
In Stock
  What makes a great idea? How does one best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, contains over four decades of wisdom and insight from the man behind hugely effective and influential campaigns for brands such as Levi Strauss, Audi, and Unilever. The book is both an advertising credo and a brilliantly entertaining memoir. The first part offers John Hegarty’s personal insights and advice on the advertising business: Ideas, Brands, The Agency, Briefs, Pitching, Storytelling, and Technology. In the second part, Hegarty talks about his own career and experiences, from his early days working with Charles Saatchi to the founding of Bartle Bogle Hegarty (BBH) in 1982 and its rise to global renown with offices in London, New York, Singapore, Shanghai, Mumbai, and Sao Paulo.ISBN - 9780500515563
 


Credit Cards
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Books of Similar Interest
20%
Global Research on Drainage in Agriculture : An Annotated Bibliography, 1960-1986
by S.K. Gupta, I.C. Gupta
15%
An Analysis of Thomas Hobber`s: Leviathan
by Jeremy Kleidosty With Lan Jackson
15%
Engendering Climate Change: Learnings from South Asia
by
15%
JBoss RichFaces 3.3
by Robert A. Stahl, Thomas F. Wallace
18%
3rd sem QB GBTU/MMTU(ECE)
by Pearson
Best Book Mart
Support

Call Us Phone : +91-9266663909
Email Us Email : support [at] bestbookmart.com
Working Hours Timing : 10:00 AM to 6:00 PM (Mon-Fri)
Powered By
CCAvenue
SSL Protection