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Product Description
In this international bestseller, Didier Grumbach captures the evolution of the fashion industry in a single pictorial anthology. As one of the most influential figures of French fashion, he brings an intimate account of the happenings, both on and off the runway - from the early days of dressmaking to the global enterprise it is today. *** `Fashion, what a story! Those looking to refresh their memory, or simply understand our society`s hysterical fascination with fashion, which doesn`t lure only the richest amongst us, must read Didier Grumbach`s History of International Fashion... The author, President of the Chambre syndicale de la haute couture, heir to the group Mendès (company founded by Pierre Mendès France`s father in 1902), and a pragmatic dandy, narrates with mastery and erudition the evolution of the often incestuous relationship between fashion and the press. A real thriller. This book is not just a history of fashion from the early days of the creation of dressmaking fashion to the development of readyto-wear manufacturing and the global enterprise it is today. Its ambition is to be the story of the creation, the evolution, and the implosion of the fashion-related professions. With readable, highly-informative, and entertaining text - coupled with stunning photography - this book offers valuable insights into a profession which, unlike any other social body, is determined as much by its origins as by its economic context. Didier Grumbach walks you down the runways of fashion history and unfolds the secrets of the industry with stories and accounts from those who have played an active part in its development from the 1920s to the present. And he knows what he is talking about: he was born, grew up, and made his mark in the circle that he opens for us here ISBN - 9788174368928
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