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Introduction to Tourism Management is designed as a comprehensive guide to the study of tourism for both graduate and post graduate students of the subject. Following a simple and interactive approach, it deals extensively with the foundational concepts of the subject with reference to the tourism industry in India and abroad.
Key Features:
Comprehensive coverage conforming to syllabi requirements of major universities and institutes in India
Dedicated chapters on Entrepreneurship, MIS, Human Resources in Tourism, Indian Tourist Attractions, Indian Handicrafts and Performing Arts and Indian Architecture
Rich OLC content including additional cases, PPTs, important application pro formas and additional reading materials on topics like carrying capacity analysis, business plan, etc.
Table of Contents:
Part 1: The Beginning
Chapter 1: Travel Through Ages
Part 2: Tourism Concepts
Chapter 2: Modern Tourism and Tourism Phenomenon
Chapter 3: Typology and Forms of Tourism
Chapter 4: Motivators of Tourism
Chapter 5: Constituents of the Tourism
Chapter 6: Tourism Policy and Planning
Part 3: Managing Travel Functions
Chapter 7: The Organization of Tourism
Chapter 8: Role of Travel Agencies in Tourism
Chapter 9: Formalities of Travel
Chapter 10: Tourism Legislation
Part 4: The Tourism Attractions in India
Chapter 11: Important Landmarks of Indian History
Chapter 12: Indian Performing Arts
Chapter 13: Handicrafts of India
Chapter 14: Temple Architecture in India
Part 5: Managing Tourism Business
Chapter 15: Tourism Market
Chapter 16: Human Resource Management in Tourism Industry
Chapter 17: Marketing in Tourism
Chapter 18: Mis in Tourism
Chapter 19: Institutional Framework and Tourism Finance
Chapter 20: Entrepreneurship
Part 6: Tourism and the Bottom Line
Chapter 21: Socio-Economic Development of Tourism
Chapter 22: Impacts of Tourism
Chapter 23: New Trends in TourismISBN - 9781259026805
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