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	Global Content Marketing by Didner
	Price : Rs 572.00
	Your Price : Rs 514.80

Global Content Marketing is a powerful hands-on guide to designing a marketing strategy that focuses on globalizing content. Every part of the process is outlined, from positioning to editorial planning to measuring results. Didner reveals how Intel has succeeded in building a flexible content marketing strategy that delivers results across a span of audiences seeking different kinds of content.

Didner spearheaded Intel`s Enterprise product launches and worldwide marketing campaigns, and she has managed Intel`s main proprietary event, the Intel Developer Forum, across nine countries
BtoB magazine selected the author as a Top Digital Marketer in both 2011 and 2012
Contains case studies illustrating what has worked in the real world and what has notISBN - 9789339218485