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All of the information flowing between customers` computers, iPads, iPhones, gaming consoles and other devices creates an invisible blanket of energy. Every click, swipe, like and comment adds to this invisible energy, a Code Halo. The information gathered in this Code Halo is becoming vital to future business success. Netflix beating Blockbuster and Apple beating Kodak are not isolated or random events. Instead, they are canaries in the coalmine. Code Halo provides a seasoned and reasoned view of the huge potential of the next wave of digitization that will power successful business. The book aims to educate front-line business and technology executives on ongoing changes and ways they can re-calibrate their organizations for the future.
Code Halos is a story in two parts
Part One examines the explosion of digital information that now surrounds us, describes the profound impact this is having on individuals, corporations and societies. This part provides a new name and prism to understand this phenomena, Code Halos-TM.
Part Two outlines a business model that helps business and technology leaders understand the impact Code Halos have in competing and winning in fast digitizing global markets.ISBN - 9788126548606
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Pages : 256
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