0
17 years of experience17 years of Excellence
SUBJECTS
ADV. SEARCH
Indian Books on Discounts
  Product and Brand Management
 

Product And Brand Management

by Venugopal Rao, K.

  Price : Rs 305.00
  Your Price : Rs 265.35
Discount
13
In Stock
  The book on Product and Brand Management deals with various aspects of products as well as brands. In the face of global competition, corporates are concentrating on brand extension, brand positioning, brand relaunching, brand equity and brand building to increase their market share. The brand manager has to play a key role in the survival and growth of the company. The book covers some innovative topics like brand placement, brand reposoitioning, brand relaunching and brand ambassasors. This book is a humble attempt to demystify the aspects of branding. The contemporary topics have been dealt in a simple and understandable manner to the students. This book bridges gap between academic concepts and corporate world. The apt, relevant and contemporary cases have been incorporated in the book to give fresh insights into the subject. The book is very much useful to academia, brand managers, marketing managers, researchers and students. The author is sure that the readers will welcome the academic contribution made in the sphere of product and brand.


ISBN - 9789350246924
 


Credit Cards
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Books by Same Author
13%
Product and Brand Management
by Venugopal Rao, K.
Baton And The Pen
by Rao, S. Venugopal
7%
Population Genetics
by Rao V., Venugopal, Nallari Partibha
Idli In Paris
by Rao, S. Venugopal
13%
Product and Brand Management
by Venugopal Rao, K.
Books of Similar Interest
22%
Spot Goes To School
by Hill, Eric
10%
Viva Easy Maths Learner : Count to 100 Small 01 Edition
by NA
20%
Batman & Robin Vol. 1: Born to Kill (The New 52)
by TOMASI, PETER J.
18%
The End of Nana Sahib
by Jules Verne
Nalanda and its Epigraphic Materials
by H Bhaskar Gurdarshan Singh
Best Book Mart
Support

Call Us Phone : +91-9266663909
Email Us Email : support [at] bestbookmart.com
Working Hours Timing : 10:00 AM to 6:00 PM (Mon-Fri)
Powered By
CCAvenue
SSL Protection