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Management
Entrepreneur Development
by Dr. Satish Taneja
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13
Entrepreneur is presently at the crest of popularity. In India a large number of people are seeking entrepreneurship as career option. Increasing number of eructated youth, are getting attracted towards entrepreneurship and are setting up their business ventures. The management schools have also focused their attention to entrepreneurship and the art of creating a new venture.
The management studies should realize that in this dynamic, fast changing and competitive environment the corporate organization are looking for business leaders rather then manager of yore years. The managers have to train themselves as `Intrapreneurs`-Entrepreneurs within the constraint of the organizations. Hence, there is a full chapter on Corporate Entrepreneurship.
"Intellectual Property Rights" Knowledge of intellectual property rights has become essential for all entrepreneurs marks, Geographical indicators and copy rights. It will assist the entrepreneurs in being on the right side of the law and developing IPR strategies for their ventures.
The chapter on "Barriers to Entrepreneurship" includes barriers to specific groups particularly `women` and Minorities.ISBN - 9789350971994
Pages : 328
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