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Futurist Advertising : A New Solution for the Future of Advertising

	Futurist Advertising : A New Solution For The Future Of Advertising by Emanuele Nenna
	Price : Rs 895.00
	Your Price : Rs 805.50

A timely manifesto for change and success in today’s rapidly evolving advertising industry.

Advertising has always had a clear objective: to promote the sales of a product or service. The success of an advertising campaign is determined by the success of the client’s business/brand. But with the advent of social and digital media and the extraordinary changes in the media landscape in general, advertising companies must reassess their roles and ways of operating in order to continue achieving success for their clients.

This book presents a manifesto for the changing face of advertising. But rather than a revolution, this change is more of an evolution. Creative thought has to evolve, creative professionals have to evolve and therefore advertising agencies, too, have to evolve. Leading advertising practitioner Emanuele Nenna provides ideas and direction for this evolution in this timely and important book for everyone involved in the advertising sector.

CONTENTS:

Part 1: The Preliminaries • The Starting Point • Revolution or Evolution? • Portraits • Back to Basics

Part 2: Multiplication • The Two-Person Agency • The Planner Trinity • The Creative Duo is a Foursome. Plus One

Part 3: Creatives Today • The Art Director Today • Fresh from the States: the Idea Writer • The Attention Planner • The Digital Creative Planner • The Consumer Turns Brainstormer: the "Creative Consumer"

Part 4: The End • Long Live (Neutral) Advertising!

Acknowledgements

ISBN - 9788130926872