Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Management

Futurist Advertising : A New Solution for the Future of Advertising

	Futurist Advertising : A New Solution For The Future Of Advertising by Emanuele Nenna
	Price : Rs 895.00
	Your Price : Rs 805.50

A timely manifesto for change and success in today’s rapidly evolving advertising industry.

Advertising has always had a clear objective: to promote the sales of a product or service. The success of an advertising campaign is determined by the success of the client’s business/brand. But with the advent of social and digital media and the extraordinary changes in the media landscape in general, advertising companies must reassess their roles and ways of operating in order to continue achieving success for their clients.

This book presents a manifesto for the changing face of advertising. But rather than a revolution, this change is more of an evolution. Creative thought has to evolve, creative professionals have to evolve and therefore advertising agencies, too, have to evolve. Leading advertising practitioner Emanuele Nenna provides ideas and direction for this evolution in this timely and important book for everyone involved in the advertising sector.

CONTENTS:

Part 1: The Preliminaries • The Starting Point • Revolution or Evolution? • Portraits • Back to Basics

Part 2: Multiplication • The Two-Person Agency • The Planner Trinity • The Creative Duo is a Foursome. Plus One

Part 3: Creatives Today • The Art Director Today • Fresh from the States: the Idea Writer • The Attention Planner • The Digital Creative Planner • The Consumer Turns Brainstormer: the "Creative Consumer"

Part 4: The End • Long Live (Neutral) Advertising!

Acknowledgements

ISBN - 9788130926872

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books of Similar Interest

The Output Oriented Organisation
by Reddin

Business Economics
by Mankar

10%

101 Successful Sales Strategies
by Stephan Schiffman

15%

The Elements of INternational English Style - A Guide to Writing Correspondence, Reports, Technical Documents, Internet Pages for a Global Audience
by Weiss

Operation research BBA 5th Semester Bharathidasan , 2nd Edition
by Chawla K.K., Bhushan Kumar, Gupta Vijay

Support

Phone : +91-9266663909

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

Futurist Advertising : A New Solution For The Future Of Advertising

by Emanuele Nenna