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Fewer, Bigger, Bolder : From Mindless Expansion to Focused Growth

	Fewer, Bigger, Bolder : From Mindless Expansion To Focused Growth by Sanjay Khosla, Mohanbir Sawhney
	Price : Rs 699.00
	Your Price : Rs 545.22

When Sanjay Khosla took charge of developing markets for Kraft Foods in 2007, the business was floundering. Six years later, annual sales had soared from $5 billion to $16 billion with significant improvement in profitability. The secret? Making fewer, bigger, and bolder bets. Kellogg School professor Mohanbir Sawhney discovered a similar formula for stellar results in advising Fortune 500 companies.

Now Khosla and Sawhney have combined their experiences into a seven-step model for sustained profitable growth in any market, based on fewer but better bets. Drawing on case studies, the authors show how their programme applies to any company, from global giants to small startups.

ISBN - 9780241014004

Pages : 272