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This "Dictionary of Advertising" has been carefully compiled and edited to include most of the commonly used advertising terms, statements of advertising laws, and analytic techniques of advertising management. This dictionary is a veritable mine of information. All entries are judiciously selected and elaborately dealt with.
Students, researchers, academics, advertising managers, administrators, planners, journalists, business managers and bankers will find this work most useful and informative.
The present dictionary will also prove to be an invaluable reference guide for the informed laymen with a professional interest in the subject. This dictionary will be useful and handy addition to your library to help you locate, identify and expound day-to-day terminology in its proper context.ISBN - 9789350973240
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Pages : 282
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