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The book offers comprehensive coverage of the Export marketing environment, prospects and opportunities in the global context. It focuses on the firm wants to go globally, International Trade Theory, Export Business Environments - Economic, Cultural, Political, legal and Technological, Current Pattern of India`s foreign and world trade, Regional Economic integration and Protectionism, Tariff and non-Tariff Barriers, international Agreements and Agencies. Export marketing Research, Marketing Planning and Strategy formation, Foreign Exchange and Exchange Control, Institutional Infrastructure, Export-Import policy, Export Assistance, Product Planning and Decisions, Marketing Channels, Physical Distribution-Transportation, Packaging and Marine Insurance - Promotion of Export, Management of Risk and Export Financing, Multinational, Pricing for Export, Management of Risk and Export Financing, Multinational, State Trading, Quality Control and Pre-shipment Inspection, Development Exports through Correspondence, Documents for Exports and Export Procedure.
This text is presented from the viewpoint of the students enrolled in various Universities/ Institutes for the Post- Graduate courses in International Marketing and International Marketing Manager. The plan of this text is a simple one. Essentially, it presents a managerial view of marketing process as it applies to the international field. This classic, best-selling text introduces the students and the practitioners of Export marketing to a systematic treatment of marketing on a global scale. Each section of the third editions of the book has been updated since the second edition was published. It is in easy to read form with all the size has been kept in view so that it can be used with maximum effectiveness in a semester course. It is latest book on Export Marketing with Indian examples.ISBN - 9789351422631
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Pages : 754
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