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	Brand Building by Bhattacharjee
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	This book is a compilation for all TY BMM students to serve their academic purpose. The scope of the syllabus is very vast, but I have adjusted the chapters as per the requirements of the students of the Third Year BMM. Semester V. It covers the Mumbai University syllabus as revised in 2009.ISBN - 9788184885545
	Pages : 61

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