My Account
View Cart
Log-out
0
17 years of Excellence
SUBJECTS
ADV. SEARCH
Home
>
Subjects
>
Others
Understanding India : Cultural Influences On Indian Television Commercials
by Rohitashya Chattopadhyay
Price :
Rs
950.00
Your Price :
Rs
855.00
10
Understanding India: Cultural Influences on Indian Television Commercials is a book about Indian television commercial production. It focuses on how key production decisions shape a television commercial`s visual language. The larger goal of the book is to delineate the link between this visual language and India`s socio-cultural identity.
The book is the outcome of an ethnographic study that attempted to capture the nuances of the cinematic or visual aspect of marketing communications strategy. It is, thus, situated at the intersection of interests in marketing and visual culture.
In this book, many of the discussed television commercials have an embedded vision of India. Within the context of a new consumer culture emerging due to economic liberalization, the book discusses these sketches of India. ISBN 9788132113928
Pages : 192
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Pls. enter your postal pincode.
Pls. enter valid Indian Postal Pincode.
Books of Similar Interest
15%
Revision Capsule CBSE Board Class 9 - Science + Maths (NCERT solutions in 2 books)
by Disha Experts
10%
Heart Fitness for Life: The Essential Guide to Preventing and Reversing Heart Disease
by Mary P. McGowan
22%
Bong Mom`s Cookbook - Tales from a Bengali Mother`s Kitchen
by Sandeepa Mukherjee Datta
20%
DR.HOYOS`S STEP BY STEP LAMELLAR CORNEAL GRAFT WITH DVD ROME:2006 1st Edition
by Arenas
18%
CHRISTIAN PLURALISM IN THE UNITED STATES
by Williams
Support
Phone :
+91-9266663909
Email :
support [at] bestbookmart.com
Timing :
10:00 AM to 6:00 PM (Mon-Fri)
Quick Links
View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy
More Links
Our Subjects
Our Publishers
Powered By