0
17 years of experience17 years of Excellence
SUBJECTS
ADV. SEARCH
Indian Books on Discounts
   Understanding India : Cultural Influences on Indian Television Commercials
 

Understanding India : Cultural Influences On Indian Television Commercials

by Rohitashya Chattopadhyay

  Price : Rs 950.00
  Your Price : Rs 855.00
Discount
10
In Stock
  Understanding India: Cultural Influences on Indian Television Commercials is a book about Indian television commercial production. It focuses on how key production decisions shape a television commercial`s visual language. The larger goal of the book is to delineate the link between this visual language and India`s socio-cultural identity.

The book is the outcome of an ethnographic study that attempted to capture the nuances of the cinematic or visual aspect of marketing communications strategy. It is, thus, situated at the intersection of interests in marketing and visual culture.

In this book, many of the discussed television commercials have an embedded vision of India. Within the context of a new consumer culture emerging due to economic liberalization, the book discusses these sketches of India. ISBN 9788132113928
 


Pages : 192
Credit Cards
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Books of Similar Interest
15%
United Nations And Nuclear Proliferation
by T. T. Paulose
12%
Indirect Taxation
by M. Dhanabhakyam & S. Geetha
10%
Imaging of the Globe and Orbit: A Guide to Differential Diagnosis
by Norbert Bornfeld, Norbert Hosten
10%
Pro ASP.NET Web API
by UGURLU
18%
DELIGHTFUL DOZEN
by Basu
Best Book Mart
Support

Call Us Phone : +91-9266663909
Email Us Email : support [at] bestbookmart.com
Working Hours Timing : 10:00 AM to 6:00 PM (Mon-Fri)
Powered By
CCAvenue
SSL Protection