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Operating any business is complex and challenging, but it provides interesting, creative, and rewarding experiences. Small Business Management, Fifth Edition, takes a practical and down-to-earth approach to planning, organizing, and running a small business. While employing current research and theory, Small Business Management takes a pragmatic "how-to" perspective illustrating many practical examples and applications from the business world. It explains how to achieve optimum benefits from the limited resources available to small firms, as well as how to plan for growth and succession in a business. It also explores arguments both for and against owning a small business. All three authors, Megginson, Byrd and Megginson, have had meaningful experiences in the "real world" as an owner, manager or employee of one or more small businesses. Chapters 1 and 2 from the previous edition have been combined to shorten the introduction and allow students to dive right into the "how-to" chapters.
Chapter 18, Planning for the Future of Family Owned Businesses, from the previous edition has been moved to Chapter 2, Family-Owned Businesses, because of instructors and students interest in this growing area.
All chapter opening profiles have been either updated or replaced with new examples of creative small business owners.
End-of-chapter cases have been updated to reflect current issues small business owners are facing.
Chapter 15 has changed its focus from computer history to "need to know" information on IT systems applications that provide small business owners with a competitive advantage.
Profiles at the beginning of each chapter highlight actual entrepreneurs` experiences to help students focus on the main concepts of each chapter. These are useful examples from the real world that illustrate the "how to" as well as the "how not to" of small business issues.
The Workbook for Developing a Successful Business Plan found at the end of the textbook continues to be an innovative feature that provides a discussion of what a business plan is, as well as how to develop one.
Chapter summaries are coordinated with the numbered Learning Objectives to provide a basis for better review of the material.
Two end of chapter cases analyze, amplify, and apply the material learned by the student. ISBN - 9781259097287
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Pages : 544
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