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This book is designed in such a way that it covers the relevant syllabi of the universities in Inia. The book presents a comprehensive coverage of the subjects with examples from the Indian scenario. The book stresses on purchase decision and consumer behaviour and clearly explains the five stages of problem recognition, information search, information sources, evaluation of laternatives and factors influencing the consumers in the decision-making process. It also explains outlet selection and purchase.
About Author :
Dr. A. Vinaygamoorthy is a Lecturer, Department of Commerce, Bharathiar University, Coimbatore-641 046. He teaches Business Research Methods, Insurance and Risk Management and ERP to M.Com students. Besides M.Com. and M.Phil. degrees in commerce, he has acquired M.Ed. in education from the University of Madras, P.G. Diploma in Computer Application.
Contents :
Preface
Acknowledgement
Foreward
Introduction
Review of Literature and Basic Concepts
Profile of the Study Area
Methodology of the Study
Results and Discussion
Factors Influencing the Consumers` Decision Making Process
Summary and Conclusion
Bibliography ISBN - 8186771360 , 9788186771365
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Pages : 222
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