0
17 years of experience17 years of Excellence
SUBJECTS
ADV. SEARCH
Indian Books on Discounts
   Business Essentials: Advanced Marketing and Sales
 

Business Essentials: Advanced Marketing And Sales

by Viva

  Price : Rs 495.00
  Your Price : Rs 445.50
Discount
10
Out of Stock
  Description: The Business Essentials range of books is the ideal choice for numerous business qualifications. The books offer the perfect learning solution for a multitude of business related courses.

These books lend themselves specifically to: Use on courses leading to degrees and diplomas in business from a variety of institutions • Use as genetic texts on a wide range of business-related subjects • Background reading and reference material for learners and lectures alike.

The books provide concise and comprehensive coverage of all aspects of Business, with these key features: A user-friendly format for easy navigation • Chapter introductions and summaries to put the topic into perspective • plenty of up to date illustrations and case studies for students to discuss or work through individually •Numerous timed activities to ensure consolidation of knowledge and further thought, with suggested answers • Quick quizzes at the end of each chapter to ensure understanding • A glossary of terms and full index

BPP Learning Media is dedicated to supporting aspiring business professionals with top quality learning material, as they study for demanding professional exams, often whilst working full time. BPP learning Media’s commitment to student success is shown by the record of quality, innovation and market leadership in paper-based and e-learning material. BPP Learning Media’s study materials are written by professionally-qualified specialists who know from personal experience the importance of top quality materials for exam success.

Contents: Introduction • Study Guide • PART A: MARKETING INTELLIGENCE: • Buyer behaviour and the purchase decision-making process • Market research • The processes and forms of market research • Market research techniques • Customer satisfaction

PART B: MARKETING PLANNING: Marketing planning and marketing vision • Organisational capability • External environmental analysis • Competitor analysis • New products • The extended marketing mix • Implementation and ethical issues

PART C: ADVERTISING AND PROMOTION: Marketing communications • Advertising • Other tools of the promotional mix • Integrated promotional strategy

PART D: SALES PLANNING AND OPERATIONS: Selling and the promotional mix • The selling process • Organising the achievement of sales objectives • Managing the sales team • Sales output • Selling in different environments • Appendix: Edexcel Guidelines • Marketing Intelligence • Advertising and Promotion • Marketing Planning • Sales Planning and Operations• Bibliography • Index

Target Audience: All students studying for business related qualifications and degrees. ISBN - 9788130910871
 


Pages : 676
Credit Cards
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Books by Same Author
20%
Viva Early Skills: Drawing & Colouring, Lower K.G.
by Viva Education
20%
Model Test Papers with Quick Revision:  Social Science for Class X
by Viva Education
20%
Viva Little Hands C
by Viva Education
20%
Viva SmartScore Teacher`s Handbook - Class 10, Revised & Updated
by Viva Education
20%
Model Test Papers with Quick Revision: Mathematics for Class X (Standard Level)
by Viva Education
Books of Similar Interest
15%
Corporate Environmental Management
by John Darabaris
15%
Comparative International Management (Second Edition)
by Arndt Sorge, Niels Noordersaven Carla Koen
18%
Kids Box Level 1 Teachers Book
by Frino
10%
GREENING THE MEDIA
by RICHARD MAXWELL, TOBY MILLER
22%
Real Estate
by Levy, Deborah
Best Book Mart
Support

Call Us Phone : +91-9266663909
Email Us Email : support [at] bestbookmart.com
Working Hours Timing : 10:00 AM to 6:00 PM (Mon-Fri)
Powered By
CCAvenue
SSL Protection