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To communicate effectively it is vital that our mode of communication is clear and concise. When conveying our message, the written word must contain all the elements of good writing – including style, sentence structure, choice of words and the way they are used – to ensure that the message is understood as intended.
This fully updated edition is a hands-on, practical guide to writing style for students and others entering the PR industry. It will also be valuable for those already employed in the public relations profession and for those who earn their living using their writing skills.
Offering advice on the basic principles of grammar as well as covering the essential editing skills, Effective Writing Skills for Public Relations includes guidance on:
· developing and policing a house style
· avoiding clichés and jargon
· handling headlines and captions
· ensuring readability
· writing press releases
· public speaking and speech writing
· proof correction marks
· the language of information technology (IT)
This third edition also includes five new chapters covering editing skills, what makes a good annual report, the legal issues facing writers and the use of Americanisms.
Effective Writing Skills for Public Relations can be used as a continuous professional development plan. It is also recommended reading for students of the Chartered Institute of Public Relations (CIPR) Diploma.
Contents: The importance of style: an overview • Trouble with plurals and possessives • Making your mark • Down with capitalism • Cliches, jargon and other worn words • Is it easy to read ? • Headlines: making them work • Dealing with figures and abbreviations • Keep it short, simple — and plain • Writing for the press • Captions: how to handle them • What editing is all about • Skills and styles for the office • Traps, snares and pitfalls • Americanisms - the differences • The spoken word: pronunciation matters • Principles of presentation • The words for IT • Tone- the linchpin of reputation • Reporting annually: chore or challenge? • Is it legal? • AppendixISBN - 9780749445188
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Pages : 258
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