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Description: Corporate responses to environmental challenges are hotly debated, and they are often held directly or indirectly responsible for significant worldwide environmental destruction. A number of corporations are beginning to respond to environmental and social concerns and are taking these into account. This process, known as ‘the greening of the corporation’ is fraught with contradictions since the foremost aim of corporations is to earn profits.
In this unique book, Robbins examines traditional and social–environmental corporate cultures, green management styles, environmental regulatory systems in North America, Europe and Asia and social auditing.
He analyses the approaches of four major international companies – ARCO Chemical, Ben & Jerry’s, Shell and The Body Shop – and by identifying common elements he develops a management model to resolve the dilemmas and to combine environmental and business objectives.
Contents: Environmental Challenges • Corporate Responses • Theories of Corporate Greening • Management Responses to Environmental Challenges • Traditional Corporate Cultures • The Social-Environmental Corporate Culture • Shades of Green • Bibliography, IndexISBN - 9781853837715
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Pages : 210
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