My Account
View Cart
Log-out
0
17 years of Excellence
SUBJECTS
ADV. SEARCH
Home
>
Subjects
>
Others
Selling Sickness
by Ray Moynihan & Alan Cassels
Price :
Rs
395.00
Your Price :
Rs
355.50
10
Description: Three decades ago, the head of one of the world’s leading drug companies made some remarkably candid comments. Wishing his company was more like the chewing gum maker Wrigley’s, the chief executive of Merck said it had long been his dream to make drugs for healthy people, and ‘sell to everyone’. That dream now drives the marketing machinery of one of the most profitable industries on the planet.
Using their dominating influence in medical science, drug companies are marketing fear in order to re-define human illness. In alliance with company-friendly doctors and sponsored patient groups, the all-powerful pharmaceutical industry is helping to widen the very definitions of disease, in order to expand markets for its drugs.
With compelling clarity, Selling Sickness reveals how the ups and downs of daily life are becoming mental disorders, and common complaints are being transformed into frightening conditions. Shyness is Social Anxiety Disorder, PMS is a psychiatric illness called PMDD, and active children now have ADHD. As more and more ordinary people are turned into patients, drug companies move ever closer to that dream of selling to everyone.
Contents: Prologue : Selling sickness • Selling to everyone • High cholesterol • Doughnuts for the doctors • Depression • Working with celebrities • Menopause • Partnering with patients • Attention deficit disorder • Making risks into medical conditions • High blood pressure • Advertising disease • Pre-menstrual dysphoric disorder • Shaping public perceptions • Social anxiety disorder • Testing the markets • Osteoporosis • Taming the watchdogs • Irritable bowel syndrome • Subverting the selling • Female sexual dysfunction • Epilogue : What can we do? • Notes • Acknowledgements • IndexISBN - 9781741145793
Pages : 272
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Pls. enter your postal pincode.
Pls. enter valid Indian Postal Pincode.
Books of Similar Interest
15%
Patient Safety, Law Policy and Practice
by John Tingle and Pippa Bark
10%
Succeeding the New FRCR Part 1 Exam
by NA
15%
Financial Management: Principles and Practice
by Lasher
18%
I Did It Mathematics Teachers Manual 5, CCE Edition
by MAHESH
10%
Dependence and Disillusionment: Emergence of National Consciousness in Later 19th Century India
by CHANDRA, SUDHIR
Support
Phone :
+91-9266663909
Email :
support [at] bestbookmart.com
Timing :
10:00 AM to 6:00 PM (Mon-Fri)
Quick Links
View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy
More Links
Our Subjects
Our Publishers
Powered By