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Online Reputation Management for Dummies gives brands step-by-step instructions to create a solid, productive online reputation management system that will help achieve goals and equip brands to deal with any online reputation crisis that arises. It will cover:
Considering culture, talent and goals when developing your online reputation management system
Building your online reputation management team
Researching your every day and your crisis SEO keywords
Creating your reputation through listening, messages, images, videos, and other media
Handling crises with social media, bloggers, influencers and responding immediately
Special Features
NECESSARY IN TODAY`S SOCIAL WORLD: As few as ten years ago if someone had a negative experience with a brand, they would probably tell ten people. Those people may have told others and multiplied the effect. Today, one person can easily inform thousands of contacts all over the world with posts, tweets, videos and status updates about their negative experience with a brand, whether it`s real or not.
EVERYONE NEEDS A PLAN: The only way brands can confidently move forward in today`s communication economy is to develop a system that works every day contributes to a brand`s online goals and prepares a brand to deal with negative chatter in a productive way that minimizes damage and shows that they care. This book gives brands step-by-step instructions to create a solid, productive online reputation management system that will help achieve goals and equip brands to deal with any online reputation crisis that arises.
MULTI-FACETED APPROACH: This book will cover every day listening, messaging and responding as well as online reputation management for special events such as announcements or conventions. It will also cover unexpected crisis situations that happen when time is of the essence and a brand`s reputation is on the line. Case studies will highlight the best and worst crisis strategies and what brands can learn from them.ISBN - 9788126539574
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Pages : 384
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