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The rise of iPhones, smartphones and tablets has changed theworld. At the centre of this are Apple and Google, twocompanies whose philosophies, leaders, and commercial acumen have steamrolled the competition. In the age of theAndroid and the iPad, these corporations are locked in the feud of agenerationa battle that will play out not just in the marketplacebut in the courts and on screens around the world. Fred Vogelsteinhas reported on this rivalry for more than decade and has rareaccess to the offices and boardrooms where company dogmatranslates into ruthless business; behind outsize personalities likeSteve Jobs and Eric Schmidt; and inside the deals, transactions,lawsuits, and allegations that mold the way we use the internet and communicate with oneanother. Apple and Google are brazenly poaching each other`s employees. They bid up theprice of each other`s acquisitions for spite, and they forge alliances with major players likeFacebook and Microsoft in pursuit of market dominance. Dogfight reads like a novel: it`s vividnonfiction with never-before-heard details. This is not just a story about what devices aregoing to replace our TVs, phones, laptops, and music players. It`s about who will control thecontent we see on those devices and where that content will come fromabout the future ofmedia, entertainment, communication and information around the globe.
ISBN - 9780007544172
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Pages : 240
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