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Now, for the first time, the bosses and employees featured on Undercover Boss share the lessons they learned as well as the formative experiences that resulted from being on the show. Show creators and executive producers Stephen Lambert and Eli Holzman reveal how they came up with the idea for the show, how they got a major network on board, and of course, how they found a dynamic, charismatic group of bosses willing to go undercover-on camera-in this thoroughly new experiment. Featuring all-new interviews and insights with the bosses and employees of the nine businesses featured on Season 1 of the show, as well producers` notes on what you didn`t see behind the scenes, this book is a must-have for fans of the show everywhere.
Special Features
TV PHENOMENON: Undercover Boss is the 1 new reality television series on CBS for the 2009-2010 season, averaging 18.74 million viewers per episode. It debuted on February 7, 2010 after the Super Bowl to a staggering 38.7 million viewers, the most-watched premiere episode of any reality series ever. It is currently nominated for a 2010 Emmy for Outstanding Reality Program.
LEVERAGING THE CEOS: All CEOs on the show know about the book opportunity and are excited to participate. All have seen morale improve (with at least three seeing increased profits) and have a lot of goodwill towards the show and its producers. Participation by the CEOs on publicity, marketing, company promotions, and bulk sales around the book are expected.
EXCITING NEW CONTENT: The book tells the whole story, give a more in-depth look at each company and its CEO, as well as the aftermath. The producers contribute an introduction as to how they choose each CEO, the process, how they build trust, and what really goes on behind the scenes during filming. An appendix shows how to become an undercover boss in your own organization.
CBS PROMOTIONS: The authors are seeking promotional support from CBS that includes promotion during Sweeps Month (Nov), banner ads on CBS.com, book ads during online episodes, promoion through social media outlets, and more. See sell-in kit for full list. On May 19th, the show was confirmed to air on CBS in Fall 2010 on Sundays at 9 pm. Season 2 premeire date is September 26th.
SOCIAL MEDIA: As of August 2010, the show has over 52,000 fans on Facebook; +1,200 followers on Twitter; an e-newsletter from cbs.com; and a dedicated following on its own youtube.com channel and cbs.com.ISBN - 9788126534258
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Pages : 227
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