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	E-Business Start-Up by Philip Trwlwaven
	Price : Rs 695.00
	Your Price : Rs 625.50

Description: Would you like to start your own e-business and become a high-tech multimillionaire? Becoming an e-business entrepreneur is an exciting, challenging and potentially lucrative career move.
E-Business Start-up gives you all the necessary information for you to launch you own company - and ensure its success.

Rich with practical guidance and expert advice, it covers everything you need to know about:

• getting started - is your idea viable?

• preparing the business plan;

• doing your research;

• making the Internet work for you;

• raising money;

• financial planning;

• understanding the law;

• marketing - from branding to exporting;

• going public or selling out;

and much more.
With a "Ten Golden Rules" checklist and fascinating case studies of successful start-ups and the people behind them, E-Business Start-up is the essential guide for every budding high-tech entrepreneur.

Contents: Part 1 Making Your Fortune • High-tech Entrepreneurs • High-tech Opportunities • Your High-tech Start-up • Making Real Money • Part 2 Launching Your Start-up • Your Money-making Strategy • Market Research • Preparing Your Business Plan • Setting Up Your Office • Business Documents • Recruitment • The Professionals • Part 3 Business on the Internet • Putting the Internet to Work for You • Getting an Internet Presence • Your Company Website • Internet Marketing • Electronic Commerce • Part 4 Financial Management for Small Business • Raising Money • Financial Management • Forecasting and Pricing • Book-keeping and Accounting • Accounting Software • Controlling Your Business • Taxation • Part 5 Law for Small Businesses • Forming a Company • Company Law Requirements • Contracts and Legal Forms • Intellectual Property Rights • High-tech Law • High-tech Intellectual Property Rights • Part 6 Marketing for Start-ups • Marketing • Branding • Public Relations • Advertising • Sales • Global Marketing and Exporting • Part 7 Information Sources and Glossary • Index ISBN - 9788175541412

Pages : 484