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Description: Anyone with access to a broadband connection can make money online, but how do you connect with your target audience, reach new customers and grow your businesses to make a comfortable profit?
Blog, Podcast, Google, Sell combines all the latest tools and know-how to help make your online business more visible and more valuable. It provides guidance on the key steps in starting up, from setting up a website and choosing your domain name to using Google analytics and selling your business for millions. Covering all aspects of online trading, it will teach you how to:
• write engaging copy for your website
• use your blog as a marketing tool
• create and edit audio and visual podcasts
• manage your data
• set up advertisements using Google Adwords
• effectively research competitors online
• target customers who are ready to buy
With real-life case studies highlighting the ingenious ways that people make money from the internet, it also includes vital information on how to protect yourself - and your reputation - online. Containing all the secrets of success, Blog, Podcast, Google, Sell is the ultimate guide for anyone who wants to start trading, get marketing and turn your website into a successful retail operation.
Contents: How to use this book • Chapter 1: Starting out • The writing • Getting technical • Your blog • How to put together your own
website • What’s in a name? • Choosing the right host company • Understanding your customers and developing your website • What’s the point of podcasts? • Creating audio and video material • How to edit audio • How to edit your podcast • The finished product • How to upload your podcast • Chapter 2: How to use your website to sell online • Setting up your AdWords account • Attracting traffic • Setting your budget • Be competitive with yourself • Get to know your control panel • How to set up advertisements using Google AdWords • How to make your ad relevant and have it clicked on • Making the right people click on your ad • Different methods of selling online • Using your product as a test case • Chapter 3: Sophisticated online tricks of the trade • How to research competitors online • Paying for your ads • Managing your data • Gathering data about your customers and competitors • Lead generation and enticing customers for big ticket items • Reaching customers who are ready to buy • Expanding your list of keywords • Maintaining the quality of your ad • Selling in a virtual world - how to sell things that don’t exist! • Analytics • Chapter 4: Managing success • Finding investors • Growing the business through a blog • How to sell your business once you are successful • Conclusion • Appendix ISBN - 9780749463830
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Pages : 176
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