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Marketing And Human Resource Management For University Of Mubai(T.Y.B.Com)
by Ganapatarao Yashwant Shitole Dr. T.P. Madhu Nair Dr. Elizabeth Mathews Seethalekshmy Narayanayyar
Price :
Rs
140.00
Your Price :
Rs
114.80
18
Marketing and HRM is a text book meant specifically for the students of TY B.Com University of Mumbai. This book combines the essential features of marketing and human resource, following the current curriculum pattern and incorporating features like extensive case studies and questions to assist students for examinations.
Salient Features
1. Following the revised pattern of Question Pattern of University of Mumbai.
2. Multiple choice questions after each chapter to assist students in appearing for examinations
3. Solved and un-solved case studies supporting concepts in every chapter
4. Chapter-end review questions to help students test their knowledge of concepts
ISBN - 9788131773338
Pages : 192
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