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Great Brand Stories is a series that sets out to tell the inspiring stories of some of today’s top brands. Edited by brand expert John Simmons, the books focus on brands that have not only reaped huge profits for their owners, but also established themselves as icons of contemporary society.
Description: Scotch is a phenomenon: it’s exported to 200 countries around the world and in 2001, over one billion bottles were shipped overseas. Scotch is also unique - no other product, in any category, anywhere in the world, is named after its country of origin.
Scotch is a subject that people get obsessed about. It can make fully grown men in suits and ties and sensible haircuts wax lyrical. It can make whisky critics write the most outlandish testing notes (likening flavours to old leather car seats or burnt creosote). It can make collectors out of the unsuspecting and send the staunchly constituted off on unhurried pilgrimages across the Highlands and Islands.
Many books have been written about Scotch whisky. But this book is different. It takes a look at Scotch as a brand. Individual brands have their brand essence, positioning statements and values just like any other contemporary brand. But what about Scotch itself? And what about Scotch today, post - devolution, when Scotland itself is fighting off the shackles of hackneyed imagery handed down from the Victorian age and forging a new identity and re-assessing its cultural values?
Review: "This book is a quirky, rambling and fun - like a fireside conversation with a good friend, and a bottle of mellow malt!"
-Charles MacLean
Contents : · Preface · Kindling · Introduction · The skippable: some interesting facts · Intro - about Scotch Whisky · Anything Goes · After Macpherson · Flames (Old and New) · 2020 A matter of taste · 1963-1977 First encounters · 2020 John Barleycorn is dead · 1494 and not an Edinburgh advertising agency in sight · C.1823 Foundations · The Angels’ share · 1745-1823 The creation of a myth · 1995-2002 Telling stories · 2020 New world · 2 De’il’s Advocate · 2006 A short finish · Embers ISBN - 9788130907840
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Pages : 192
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