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For a very long time, there has been a real and a significant need for a good textbook in Strategic Management specially keeping the syllabus of West Bengal University of Technology and all other Universities. In India, we have long felt the need for a good reference textbook which provides students of strategy with a clear understanding of the concepts. There is a synopsis of every unit at the end of the unit. This is to facilitate a quick grasp of the important points in the unit.
This textbook on Strategic Management is primarily intended for students of strategy in undergraduate, graduate, and diploma courses in universities and colleges; students in courses with titles such as Corporate Strategy, Business Policy, Strategic Management, Organizations Policy, Corporate Policy, and so on. This book is written keeping the manager and the potential manager in mind. In preparing the textbook on Strategic Management, we have attempted to deep in mind the needs of the manager in understanding strategic problems in many different organizations. In doing so, we have developed the themes around the Introduction, Definition, and Meaning of Strategy, Strategic choice and Implementation, and Environmental Assessment and Corporate Strategy.
At the end of each Unit, we have highlighted the Revision Points of the matter presented in the Unit, as well as a summary for quick recollection. Finally, we have carefully posed Review Questions to Check Your Progress as you complete each unit of learning.ISBN-9788184121711
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Pages : 212
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