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  MOVING INTO MASS CUSTOMIZATION
 

Moving Into Mass Customization

by Rautenstruch

  Price : Rs 895.00
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  Mass Customization leads the strategy of today`s successfulcompanies. It indulges the customer with the so long yearned for products orservices that exactly fits his desires and specifications. Thisbook compiles a hand-selected variety of testimonies from Mass Customizationexperts worldwide with different experiences both on an academic research basisas well as on practical case studies. This diversity makes it a compulsory guideto use in any enterprise throughout the world that wants to take its businessinto new and more ambitious dimensions. Furthermore, its contents are structuredin a way that will help everyone that wants to learn, teach or put into practicethe concepts of Mass Customization. ISBN - 9788181281586
 


Pages : 254
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