0
17 years of experience17 years of Excellence
SUBJECTS
ADV. SEARCH
Indian Books on Discounts
  Phone Clones : Authenticity Work in the Transnational Service Economy
 

Phone Clones : Authenticity Work In The Transnational Service Economy

by Kiran Mirchandani

  Price : Rs 850.00
  Your Price : Rs 697.00
Discount
18
In Stock
  In Phone Clones, Kiran Mirchandani explores the experiences of the men and women who work in Indian call centers through one hundred interviews with workers in Bangalore, Delhi, and Pune. As capital crosses national borders, colonial histories and racial hierarchies become inextricably intertwined. As a result, call center workers in India need to imagine themselves in the eyes of their Western clients – to represent themselves both as foreign workers who do not threaten Western jobs and as being ‘just like’ their customers in the West. In conversation with Western clients, Indian customer service agents proclaim their legitimacy, an effort Mirchandani calls ‘authenticity work’, which involves establishing familiarity in light of expectations of difference. In their daily interactions with customers, managers and trainers, Indian call center workers reflect a complex interplay of colonial histories, gender practices, class relations, and national interests.

Table of Contents
Introduction: The Authentic Clone
1. Transnational Customer Service: A New Touchstone of Globalization
2. Language Training: The Making of the Deficient Worker
3. Hate Nationalism and the Outsourcing Backlash
4. Surveillance Schooling for Professional Clones
5. "Don`t Take Calls, Make Contact!": Legitimizing Racist Abuse
6. Being Nowhere in the World: Synchronous Work and Gendered Time
Conclusion: Authenticity Work in the Transnational Service Economy

ISBN - 9789382264866
 


Pages : 188
Credit Cards
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Books of Similar Interest
15%
Software Project Management for Dummies
by Teresa Luckey and Joseph Phillips
15%
Project Management Handbook, 1/e
by Kohli
15%
Managing Life Insurance
by KUTTY, SHASHIDHARAN K.
18%
Just In Time
by David Hutchins
18%
MANAGEMENT
by OLIVER LINDIWIG
Best Book Mart
Support

Call Us Phone : +91-9266663909
Email Us Email : support [at] bestbookmart.com
Working Hours Timing : 10:00 AM to 6:00 PM (Mon-Fri)
Powered By
CCAvenue
SSL Protection