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The next generation of smart mobile phones provide a market place for apps, small applications that run natively on the phone, which can upload photos to Facebook, run a game, or remember where you parked your car. An independent developer who creates a hit app can make serious money--as witnessed from the 200,000+ apps in the iPhone store, and the 50,000+ apps in the Android store. In addition, many businesses are commissioning or building apps, initially for brand awareness but also to improve customer service. Website developers may want to participate in this new market but may lack the necessary skills and knowledge to build applications for mobile devices because these devices require more complex programming languages as well as servers and databases to support the desired functionality. Many web developers are frustrated by the additional learning investment required to realize their mobile application development ambitions.ISBN - 9788126533480
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Pages : 552
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