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  How Brands Become Icons: The Principles of Cultural Branding (Hardcover)
 

How Brands Become Icons: The Principles Of Cultural Branding (Hardcover)

by Holt

  Price : Rs 1500.00
  Your Price : Rs 1350.00
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  Distills the strategies used to create the world`s most enduring brands into a fresh approach called "cultural branding". This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.ISBN - 9781578517749
 


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