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Eli Broad`s embrace of "unreasonable thinking" has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. He has helped to fund scientific research institutes, K12 education reform, and some of the world`s greatest contemporary art museums. By contrast, "reasonable" people come up with all the reasons something new and different can`t be done, because, after all, no one else has done it that way. This book shares the "unreasonable" principlesfrom negotiating to risktaking, from investing to hiringthat have made Eli Broad such a success. ISBN 9788126537372
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