My Account
View Cart
Log-in
0
17 years of Excellence
SUBJECTS
ADV. SEARCH
Home
>
Subjects
>
Others
Brand Equity Management
by Paul Martin
Price :
Rs
960.00
Your Price :
Rs
844.80
12
The purpose of this revised edition is to elaborate the main issues of managing brand equity. In order to achieve this purpose, author examines conceptual evolution of brand equity; framework of managing brand equity; and different ways to leverage and measure brand equity. In this thought-provoking work, Paul Martin, an international authority on brand management and marketing, provides the most comprehensive model for strategic brand management to date. With hundreds of examples and case studies of brands throughout the world, Martin deals with the very essence and culture of branding and provides an overall philosophy for every aspect of brand management.ISBN-9788182205574
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Pls. enter your postal pincode.
Pls. enter valid Indian Postal Pincode.
Books by Same Author
12%
Tourism Management
by Paul Martin
12%
Social Media Marketing
by Paul Martin and Thomas Erickson
12%
Social Media: Usage and Impact
by Paul Martin and Thomas Erickson
10%
THE RULES OF SECURITY EPZI C
by PAUL MARTIN
12%
Visual Communications
by Paul Martin
Books of Similar Interest
18%
Performance Modeling and Design of Computer System
by Prof Mor harchol-Balter
Project Management
by V. C. Sontakki
20%
Travels with My Aunt
by Graham Greene
20%
Indians in London: From the Birth of the East India Company to Independent India
by Arup K. Chatterjee
13%
Banking — Theory and Practice
by Srivastava, P.K.
Support
Phone :
+91-9266663909
Email :
support [at] bestbookmart.com
Timing :
10:00 AM to 6:00 PM (Mon-Fri)
Quick Links
View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy
More Links
Our Subjects
Our Publishers
Powered By