0
17 years of experience17 years of Excellence
SUBJECTS
ADV. SEARCH
Indian Books on Discounts
  Brand Equity Management
 

Brand Equity Management

by Paul Martin

  Price : Rs 960.00
  Your Price : Rs 844.80
Discount
12
In Stock
  The purpose of this revised edition is to elaborate the main issues of managing brand equity. In order to achieve this purpose, author examines conceptual evolution of brand equity; framework of managing brand equity; and different ways to leverage and measure brand equity. In this thought-provoking work, Paul Martin, an international authority on brand management and marketing, provides the most comprehensive model for strategic brand management to date. With hundreds of examples and case studies of brands throughout the world, Martin deals with the very essence and culture of branding and provides an overall philosophy for every aspect of brand management.ISBN-9788182205574
 


Credit Cards
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Books by Same Author
18%
Enterprise Master Data Management :An SOA Approach to Managing Core Information, 566, Pagesm,
by Allen Dreibelbis, Eberhard Hechler, Ivan Milman , Martin Oberhofer, Paul van Run, Dan Wolfson
12%
Social Media: Usage and Impact
by Paul Martin and Thomas Erickson
12%
Media Management: Emerging Challenges in New Millennium
by B.K. Chaturvedi and Paul Martin
10%
THE RULES OF SECURITY EPZI C
by PAUL MARTIN
12%
Ethics of Marketing in the New Millennium
by Paul Martin
Books of Similar Interest
18%
Lessons for Life: A Course in Morals, Values and Life Skills Book 8
by MALHOTRA
20%
Dark Net, The
by Bartlett, Jamie
20%
Color
by FINLAY, VICTORIA
15%
How Texts Work
by Adrian Beard
10%
Rain God : A Collection of Short Stories from the North-East 
by Ramlal Sinha, Smriti Kumar Sinha
Best Book Mart
Support

Call Us Phone : +91-9266663909
Email Us Email : support [at] bestbookmart.com
Working Hours Timing : 10:00 AM to 6:00 PM (Mon-Fri)
Powered By
CCAvenue
SSL Protection